Today we are going to talk about why it’s important to foster strong relationships with your brand’s top fans. It has been said that, on average, 80% of a brand’s business comes from 20% of its customers. These are the loyal customers who not only regularly purchase from the brand but also evangelize it to others. They are the ones who can make or break a brand’s reputation.
Fostering strong relationships with these top fans is crucial because they are the ones who can provide valuable insights into a brand’s products, services, and overall customer experience. They are the ones who can provide honest feedback and help brands improve their offerings. By listening to their feedback, brands can continue to meet and exceed the expectations of their top fans, ensuring their loyalty for years to come.
Not only do top fans provide valuable feedback, but they also act as brand ambassadors, spreading the word to their friends, family, and social media followers. In fact, according to Nielsen, 92% of consumers trust recommendations from friends and family over any other form of advertising.
By fostering strong relationships with top fans, brands can tap into this powerful marketing channel and reach new audiences through word-of-mouth recommendations.
Additionally, top fans are more likely to engage with brands on social media and online communities. By building relationships with them, brands can create a sense of community and belonging, which encourages even more engagement and loyalty.
What can you do right now to start building your top fans?
One effective way to build relationships with top customers is through email marketing. Sending personalized emails with exclusive offers and promotions can make them feel valued and appreciated. It not only strengthens the relationship between the customer and brand but also increases the chances of repeat purchases and customer retention.
Apart from email marketing, offering special discounts to top customers is another great way to show that the brand cares. It can not only reward loyal customers but also incentivize them to make more purchases. This can help increase revenue and strengthen the relationship between the brand and the customer.
Here’s a list of the top ten things you can start doing to develop relationships with your top fans:
1. Send personalized emails with exclusive offers and promotions to show top customers they are valued
2. Offer special discounts to reward loyal customers and incentivize them to make more purchases
3. Hold customer feedback sessions for honest product feedback and suggestions
4. Provide early access of new products, services or features for top fans before the launch date
5. Have dedicated customer support channels for quick resolutions of queries raised by top customers
6. Create an exclusive loyalty program or rewards system for frequent buyers
7. Give out free samples or trial versions of products/services to attract new customers through word-of-mouth recommendations from existing ones
8. Organise events specifically tailored towards engaging with your most passionate users
9. Set up a referral program where customers can be rewarded when they refer friends who then become paying customers
10 Follow up on any complaints raised by top fans promptly
Identifying and nurturing relationships with top customers is crucial for a brand’s long-term success. Email marketing, special discounts, and listening to feedback are just a few ways to show top customers that they are valued and appreciated. By doing so, brands can create a loyal customer base that not only contributes to the majority of the business but also acts as brand ambassadors to attract new customers.
Need help developing a marketing strategy for your top fans? Reach out to us!